Hot on the Trail…

Living Hell trailer - final slide

Having spent a week chilling after my eye op, accumulating housework to do over the weekend, and working – yes, working – doing that thing that I left my last job to do! …I’ve introduced DS10 to Youtube as part of her birthday treats, and she’s torn into it like a bat out of Hell on a mission, churning out some jaw-droppingly awesome stuff in less than a week.

And I’ve realised, holy crap – that’s my audience, in some part at least. Anyone writing for young adult, teens, or even children’s fiction now has to realise that this market are using computers, creating their own content, deciding on their identity and choosing their entertainment, much faster than JK Rowling can say “Let’s have a meeting to discuss the strategy.”

Some friends on Goodreads invited me into their YA Lit group, and one of them has set up a (stunning) YA trailer website purely for the posting of trailers for teen fiction, and it is really inspiring. I’d done one trailer previously, a slideshow, for Living Hell, my current major YA work – an alternative-history stab in the dark at a fantasy dystopian contemporary society – written originally when I was 18 years old – which actually functions rather well, considering (it’s called social evolution, baby – no vampires or werewolves here, not that any are admitting to). But when I saw the work already on the site, and the material that DS10 is creating, I decided things needed cranking up a notch (or ten) and using a bit more imagination, even with only a scanner, WinXP and MS Paint at my disposal at home. I guess ‘disposal’ is a good choice of word – but it’s got me through publishing everything so far, and will darned well continue to earn its keep until I can afford myself one of those fancy offices and staff, with a water-cooler for equally cool people to brainstorm and flirt with each other around. 🙂

Okay, so I plug in the scanner and grab my notebook, and basically make this up as I go along. I had some idea of what I was doing, but not until I was actually holding a pen did I know what was going to come off the end of it:

Living Hell trailer - slideI remember writing lists, essays, and occasionally angry letters to imaginary Points of View presenters in my schoolbooks, and also doodling and drawing, which was where I wanted to head with this ‘animation’.

I decided to use a transition rather than painstakingly draw each letter (the ‘invisible hand’ writing across a screen style, which has been used to good Living Hell trailer - slideeffect many times).

What was fun was how organic this process was – I let my gut dictate each stage that I scanned, without really knowing what I was going to draw or write on the page next, just sticking to themes in the book and keeping the schoolbook graffiti style. Just like drawing at school, or in my room when I was a kid. Frequently I’d Living Hell trailer - slide 6start a picture or painting back then not knowing what it would end up becoming – those often turned out more pleasing than the ones I’d planned and could see clearly in my head.

I haven’t got to the stage of constructing a ‘formal’ book trailer, where titles take the place of Hollywood movie voice-over (“A man.  A woman. A ship. An iceberg. A date with destiny”). My style leans more towards the ‘teaser’ type of advert, at the minute. Maybe because those voice-over styles don’t work on me so well… I have seen some great ones on the trailer site, however, so I may give traditional trailer composition a shot at some point.

But for me, hearing a teenager say “Cool!” is as good as it gets, feedback-wise. 🙂

Here’s the finished trailer. Tell me it doesn’t make you glad you’re not still in school, LOL! 🙂

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Writers Swap Reads ~ July 2011

Hidden

(Also on Amazon Kindle UK/DE. Paperback available from Amazon US, or Shalini Boland)

Went out for a birthday lunch today to meet the effortlessly fabulous Shalini Boland, rising Young Adult fiction star and author of Hidden, and the forthcoming futuristic/dystopian novel Outside. We did a book exchange – I got a paperback copy of Hidden (paranormal/vampire romance), and I gave her a hardcover of Living Hell, and threw in a paperback proof of Death & The City: Book Two to follow up the first one she already has at home. I told her about my own ‘challenge’ I’d set myself, to write a romantic novel à la Harlequin/Mills&Boon, and she shared some of the promoting tips she’s learned around indie publishing.

One of the things she’d heard about is running temporary freebie promos on eBooks. I thought this sounded like a fun idea. She also submits queries to book blogs for reviews/interviews and promotion, and is doing well out of it. In comparison to me, who hasn’t put together a press kit at all, and sells on average one Terrible Zombie Of Oz per week, she’s proof that marketing yourself a bit in the right places can definitely work.

Living Hell, on SmashwordsI’d already dropped my Amazon Kindle prices, having bought an Android-based eTouch Toys’R’Us tablet (it’s fantastic, and has the added bonus of a rounded shiny silver rear cover that looks as though you’re perusing the inside of a tiny Smeg refrigerator – and almost as heavy). I realised that for my £49.99 investment in this electronic toy, and downloading the free Kindle app, what I mostly wanted was to benefit from amazingly cheap books.

So I’d swallowed my pride and put my own prices down, from a few bucks to amazingly cheap as well.

Death & The City, on SmashwordsWhen I got home I checked out Smashwords, and had no new activity in the last month – but noticed they were running a July sale list, with vouchers which you could apply to your books to make them either discounted or free. So I signed both of my Smashwords epub/html/LRF/RTF format books up to it (Apple/Sony/Nook etc versions), and almost instantly sold two, and then two more. It was definitely worth doing – as it’ll be a while before I see any royalties anyway, gaining a readership in the meantime is definitely up there in my list of preferences.

I’d already decided to give myself a year, from publishing the first two in the Tales of the Deathrunners series (Death & The City: Books One and Two – combined in the hardcover edition, and in the Heavy Duty Edition eBook, which also includes an original feature screenplay), as well as Living Hell and The Terrible Zombie Of Oz. One year will be enough to gauge reader interest in whichever sequence of books is likely to be strongest – at the moment it looks like the title containing the most Z’s is winning – and I have sequels already in progress. In the meantime I’ll work on giving this Romance Fiction challenge a shot, and try and keep the zombies at bay – until appropriate for them to be unleashed 🙂

My Smashwords Author Page

Enjoy! 🙂