How to make the New York Times and USA Today bestseller lists: Jasmine Walt (one to watch)

Interview with Jasmine Walt by the Self-Publishing Roundtable

If you can spare just one hour out of your life to watch one video that could influence whether or not you ‘make it’ as an author (in the really, really BIG sense), watch this one.

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Jasmine Walt has made both the NYT and USA Today top 20 (including top 10) bestseller lists twice in the last month – firstly with her curated/co-authored box-set ebook Magic & Mayhem, and this week with the first in her new paranormal series, Shadow Born, co-authored with fellow HarperCollins ‘Authonomy’ site alumni Rebecca Hamilton.

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As Jasmine explains here, it’s not simply a case of luck. It’s a lot of marketing via social media and mailing lists, a huge advertising budget (hers doubled in the three month pre-order phase for the box-set ebook release of Magic & Mayhem, in order to have the desired impact) and endless navigating of the restrictions and regulations by the ebook publishing platforms, and criteria of the bestseller lists themselves, when pushing for this kind of exposure.

Because you need to watch the interview to get to the real nuts and bolts of how it was done, I’m not going to discuss the interview content further or give you my opinions, other than tell you, this is tried and tested, it happened, and it worked. If you have the time and financial resources to try it for yourself, and achieve the same initial sales figures in the process, there’s no reason why this business model shouldn’t work for you too.

One prerequisite: You do need to have written the book! And as Jasmine says “It does seem to work best with new releases” – so think carefully before republishing something that’s been lurking on Amazon already for the last five years. Look at the current market interests, and get those brain cells in gear – you’ll need every last one of them.

You can find Jasmine Walt on Twitter as @jasmine_writes

🙂 xx

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Poetry Slam – Dan Holloway ‘How to Write a Bestseller’

Dan Holloway, super-genius 🙂

You can find more of Dan’s writing on danholloway.wordpress.com

(If you want to write and self-publish, you can find my advice by clicking here)

L xx 🙂

New – Free on Kindle until midnight Wednesday 28 Oct, PST

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Writing & Publishing For Yourself: The Indie Author Handbook, Self-Publishing Toolkit, and Staying Sane Survival Guide – or ‘The Adventures of an I.T. Helpdesk’ by Lisa Scullard (non-fiction/humour)

FREE on Kindle for a limited time (regular price $2.99 or equivalent) – Write a decent book, Tweet a few times, accept any spontaneous reviews graciously, and keep all of your friends…

Hi folks! Seeing as I didn’t know what I’d really done to earn recognition as a top blogger on here, a while ago I went through all of my posts on Writing and Publishing and compiled a list (see my Tutorials pages). Following that, and reading them through, I realised I had a whole lot more to add – to update – and articles elsewhere that were relevant. As well as journal entries of everything I’ve learned on the indie author rollercoaster.

I’ve now`organised them, fully-revised and updated, into this eBook above – containing my earliest advice on writing (reviewing the 27th Brussels International Film Festival, in 2000) to the latest. The eBook was was published yesterday, and I’ve just finished the final tweaks after uploading.

Here’s the blurb:

This isn’t a ‘How to sell a million copies’ or ‘How to be a New York Times bestseller’ guru session. This is not for seasoned ‘Authorpreneurs’ looking for new promotion and sales tactics. It is NOT a tried-and-tested formula for writing a blockbuster novel. And it will not tell you how to become a billionaire through exploiting your hidden USP (Unique Selling Point).

Neither is it a Zen lifestyle guide, telling you that it is simply a case of convincing the world (and yourself) that you are the world’s top author, and you will be showered with money, Nobel prizes, Oscars, Specsavers Daggers, retail sponsorship, street-value turnips, or whatever else takes your fancy.

None of the above. It’s a journal of the everyday life of a modern, under-the-radar indie author since the global self-publishing trend started, and a few confessions of advising others while being a Useful Technical Person to Have Around…

It is also a book for beginners, giving tutorials and case studies – on the subjects of inspiration, motivation, genre, legal hurdles, research, editing, and identifying your ideal market audience – along with the rocket science of formatting your documents, embedding illustrations, creating and linking to external content (such as audio and video), uploading them, and some gentle cautionary advice on publishing issues and promotions.

There will be laughs. There will be tears. There will be revealing examples made (and for readers with browser-enabled tablets or PC/phone reading apps, links to working samples of multimedia content).

Above all, it’s designed to save you time, hassle (and ultimately, save you money) when joining the indie author phenomenon.

Lisa Scullard went online one day in 2014 to find she was suddenly (and without warning) a WordPress-promoted top blogger in Reader on the subject of ‘Writing & Blogging’ – and promptly understood the full meaning of the phrase: “With great power comes great responsibility.” This subsequent book is an organised compilation of relevant blog posts, tutorials, articles, experimental book trailers and journal entries made over the years, covering the topics of writing, researching, editing, publishing and promotion. It has been an undertaking of mass rewrites, edits, revisions, expositions and updates, and some keyboard-crunching efforts at formatting, in order to justify such an unprecedented amount of recognition.

…And it’s FREE until midnight PST, Wednesday 28th October 2015, on Kindle worldwide. Grab it while you can.

Amazon.comAmazon.co.ukAmazon.deAmazon.frAmazon.esAmazon.itAmazon.nlAmazon.co.jpAmazon.inAmazon.caAmazon.com.brAmazon.com.mxAmazon.com.au

It’s already available in print on Lulu directly (postage £2.99 basic shipping) and should appear on Amazon in paperback form over the next few days.

Last updated: 14 November, 01.30 GMT – The latest updated version is now live. If you’ve downloaded your copy already, make sure it’s automatically synched to the newest version. You can use the Kindle Customer Services ‘Contact Us’ by chat/email method to request it to be re-delivered free to your app/tablet if it doesn’t update automatically from your reader settings. You’re always entitled to request the newest revision of an ebook for free, even after a paid purchase.

One of my supporting examples of fiction is also available FREE on Kindle for the same time period, for reference – Death & The City: Cut to the Chase Edition. (Also worldwide).

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I hope you all have a great weekend, and for those of you off school and college, enjoy half-term break (and happy forthcoming Halloween) 🙂

L xxx