How to make the New York Times and USA Today bestseller lists: Jasmine Walt (one to watch)

Interview with Jasmine Walt by the Self-Publishing Roundtable

If you can spare just one hour out of your life to watch one video that could influence whether or not you ‘make it’ as an author (in the really, really BIG sense), watch this one.

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Jasmine Walt has made both the NYT and USA Today top 20 (including top 10) bestseller lists twice in the last month – firstly with her curated/co-authored box-set ebook Magic & Mayhem, and this week with the first in her new paranormal series, Shadow Born, co-authored with fellow HarperCollins ‘Authonomy’ site alumni Rebecca Hamilton.

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As Jasmine explains here, it’s not simply a case of luck. It’s a lot of marketing via social media and mailing lists, a huge advertising budget (hers doubled in the three month pre-order phase for the box-set ebook release of Magic & Mayhem, in order to have the desired impact) and endless navigating of the restrictions and regulations by the ebook publishing platforms, and criteria of the bestseller lists themselves, when pushing for this kind of exposure.

Because you need to watch the interview to get to the real nuts and bolts of how it was done, I’m not going to discuss the interview content further or give you my opinions, other than tell you, this is tried and tested, it happened, and it worked. If you have the time and financial resources to try it for yourself, and achieve the same initial sales figures in the process, there’s no reason why this business model shouldn’t work for you too.

One prerequisite: You do need to have written the book! And as Jasmine says “It does seem to work best with new releases” – so think carefully before republishing something that’s been lurking on Amazon already for the last five years. Look at the current market interests, and get those brain cells in gear – you’ll need every last one of them.

You can find Jasmine Walt on Twitter as @jasmine_writes

🙂 xx

Poetry Slam – Dan Holloway ‘How to Write a Bestseller’

Dan Holloway, super-genius 🙂

You can find more of Dan’s writing on danholloway.wordpress.com

(If you want to write and self-publish, you can find my advice by clicking here)

L xx 🙂

If you’d like to see ‘The Zombie Adventures of Sarah Bellum’ featured in The Guardian…

The Zombie Adventures of Sarah Bellum

If you enjoyed The Zombie Adventures… parody novel, which I blogged here chapter by chapter last year (each post written straight off the top of my crazy head) you can now nominate it to be featured in this new Guardian series

Update: Until the end of July 31st 2013, you can download the eBook from Smashwords in their sitewide promotion for free using the promo code SW100

WE WANT YOU for Hard Ink Café…

Hard Ink Café Hall of Fame

Join us in the Hard Ink Café Rogues’ Gallery of Contemporary Authors

You may have noticed, no matter how much I love you all, author promotion here is not my bag. In fact, bags are not my bag either, so perhaps I should say, not my cup of tea. I’m just not attentive enough (in the time that I’m not thinking about zombies) to keep it up.

But if you’re looking for an author promotion opportunity that’s a bit different from the rest, pop over to Hard Ink Café for a browse. It’s two weeks old today, and just passed 100 likes.

It’s free to feature, and submission rules are on the ‘Rogues Submit!’ page. You can feature as many times as you want, and gradually build up your own author profile gallery under your author name tag.

You don’t need to be published yet to feature, just have a blog or website featuring your writing, to link your name in the Author Index to your work.

So be brave, get the cameras out, and show us what’s beyond the screen 🙂

L xx