Q&A: Lisa Scullard – writer, editor, formatter, parkour enthusiast…

A surprise invitation from David Powning of Ink-Wrapped…

Ink-wrapped

Today I’m delighted to welcome writer Lisa Scullard, who works across the zombie, parody and romance genres. She caught my eye recently after releasing a novel under a pen-name with no fanfare or marketing frenzy, and yet achieved surprising results. Lisa also works on the editing side of things, and is a font of knowledge when it comes to formatting.

I was intrigued by your blog post about releasing a book under a pen-name, in a genre that you hadn’t previously written in before, and with next to no promotion. What prompted you to do this, and how surprised were you by the reaction?

I’d dreamed of writing romance from the age of about thirteen, and had a very rose-tinted view of it – meaning I never felt qualified. I believed for a very long time that romance authors all led very romantic lives, whereas I’m more self-isolating and insular…

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…Apparently, I can…

Hey, happy Sunday 🙂

I’m not sure what I expected would happen, publishing an unknown pen-name into the most overcrowded genre, with no advertising or solicited support. A dive into the community pool of obscurity, most likely. The genre has the highest turnover of readers as well, who devour a book in a day and are in a hurry to pick up the next one, like a chocolate fixation. Interest at the most optimistic level is likely to be fleeting.

I jumped the gun too, having had the book requested in full by Harlequin M&B and waited three months for a response after submitting. As the novel, a stand-alone story, only took me five weeks to write (76,000 words, a cakewalk compared to some of my others) I justified that part as not thinking it decent that I should have to wait more than twice as long for a reply than it took me to write. And I’d started writing four more in the meantime, which if I finish this year to follow it up with, would be unlikely to find such quick slots to fill in a traditional publisher’s catalogue.

Anyway. From my previous experience of running repeating freebies as promotion, when I put it on KDP Select to release it as free in the first weekend after publishing it last week, I was expecting a few hundred downloads on Amazon.com, a few dozen on Amazon.co.uk and one or two elsewhere. After the freebie ended this time, however, I had 1732 downloads on Kindle UK, outstripping everywhere else almost three times over, and had reached the UK #4 in its category and #24 in the Kindle top 100 bestsellers in Free ebooks. Two 5* reviews had turned up from nowhere, and it has continued to sell (and be borrowed on Amazon Prime) at an average rate of 1 per hour ever since.

As I only tweeted it about a dozen times for the freebie, and didn’t solicit or advertise for any promotion or ask friends for help, all I can guess is that folk genuinely like this book and are recommending it.

That’s a writer’s dream. Still early days, but at the the moment I feel as though I should be pinching myself to see if it’s really me dreaming it.

Possibly in danger of giving myself a small identity crisis, but that’s nothing new. One audience for the zombie parody, one for the psychological introspection, and now another, under a new name altogether.

And it means the opportunity to invest more time in writing 🙂

It wasn’t a quick decision to write in another genre – I’d been writing experimentally in this genre for about twenty years, but never published anything. Writing and publishing my other stuff turned out to be relevant experience – the more you write, the more fluent you become. You can learn something new about language and prose every day, which I discovered when writing a novel as a blog in 2012. When you write in a fully-conscious state of mind, you’re less likely to repeat yourself or slip into stereotypes associated with writing.

But I found I also have to be aware of being a storyteller, imparting an atmosphere and emotional tone as a major priority – allowing the reader’s imagination to have as much control without distracting them with ‘wordplay’. There’s good writing that demonstrates the mental gymnastics and intellect of the author, and then there’s good writing that you forget is writing because you’re absorbed in the story. In this case, I was aiming for the second one – which meant switching off the part of me as a writer which wants to flash around some skills and intellect and behave as if I have something to gain by proving them. If being too clever makes your writing inaccessible, it’s like pricing your books too high – they may be praiseworthy, but only a few folk will invest in them.

For me, writing will always be a spontaneous activity, meaning that most of what I achieve is down to luck and enjoying the time spent by myself working on it, which includes any social media (I have a great deal of writer friends, but I’m not known for turning up ubiquitously on dozens of blogs or joining marketing campaigns and the review culture). One reason I enjoy writing as a career is it doesn’t involve any group effort or teamwork – and I’m not into competitive sports either 🙂

Genuine success will always be down to the readership in that particular genre and their judgement. It’s a very grounding and humbling thought, knowing that as the writer, you’re always outnumbered by the potential readers, by millions to one 🙂

L xxx

I went for it…

Lauren Boutain

Jensen AcklesJensen Ackles – another dreamboat from my Pinterest muses board and Facebook page

So – you can see what I have been up to, on my new ‘Books’ page. And for more insight, you can treat yourself to the complete ebook on Kindle.

I had some great feedback, and also won a Romance pitching contest in the last two weeks, which has fuelled my current writing even further – so I decided not to wait around for the publisher’s response to the full manuscript they requested three months ago, and yesterday I published it…

For five days ‘One Stolen Kiss’ by Lauren Boutain is free on Amazon Kindle worldwide, until midnight 10 February PST. After that – 99 cents offer until the end of February, as it’s new, as am I, to this genre. My expectations are ‘hopeful’ 🙂

Let me know if you enjoy it… and I wish you…

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“Tell me honestly. Can I pull this off?”

Matt Lucas as Dongloor in Krod Mandoon

Switching styles, like Dongalor in “Krod Mandoon”, played by Matt Lucas

So yesterday I got bored, and to distract myself from watching my ‘selling’ items on ebay, I published one of my recent romance novels under a pen name I’ve been cultivating for a couple of months, Lauren Boutain.

This is the one that M&B requested the full MS of three months ago, and having just won round one of their Facebook and Twitter-based #TemptedToWrite contest pitching another idea, I have too many stories in my head now to sit around twiddling my thumbs waiting. For now, I’ll stick to self-publishing until something better comes along… (like I don’t know, having a life?) 🙂

I did get some encouragement from having had it requested, and a couple of good friends. Friends are very important when you’re venturing into anything new, and contemporary modern romance is definitely new ground for me…

Matt Lucas, Dongalor

Supposing Dongalor wrote the next romance blockbuster, who might he ask to take a peek? 🙂

And then there’s all the stuff I don’t usually write. The bedroom stuff… I found that was where planning to write under a pen-name up front really helped. Not by trying to distance myself from it – by getting inside the head of someone else while writing. And not just the characters, for a change. By being another author completely.

For the first time I started a Pinterest board for my muses and also a Facebook page early on.

However, I found that waiting to hear from publishers still didn’t really fit – I had momentum in my creativity, and didn’t want to let it drop once I’d finished the story, I wanted to get it out there and move straight on to the next. So I’m afraid to say that yesterday I decided I couldn’t wait for either the good news or a rejection, and published anyway 🙂

Matt Lucas as Dongalor

“Can I pull this off?” Chancellor Dongalor’s big, er, ‘reveal’

Ahem… probably the main relevance to Krod Mandoon and the Flaming Sword of Fire is I recently watched it all again on DVD, and the line “Can I pull this off?” (besides being bloody hilarious in this scene) is very pertinent to me as an author who has been writing contemporary romance mainly in secret for a long time, but has not yet put it out there for readers to judge. I’m feeling brave. Perhaps not quite brave enough to slap on a bearskin codpiece, but definitely to sneak a book out under the radar, in the deluge of self-publishing going on in the world today 🙂

If you want to take a peek, or a download for 77p (99c) and judge for yourself, you can check it out on Amazon Kindle here.

I promise I don’t do executions in response to criticism, unlike Chancellor Dongalor 😉

One Stolen Kiss

Does not contain zombies… 🙂

L xxxx