Hot on the Trail…

Living Hell trailer - final slide

Having spent a week chilling after my eye op, accumulating housework to do over the weekend, and working – yes, working – doing that thing that I left my last job to do! …I’ve introduced DS10 to Youtube as part of her birthday treats, and she’s torn into it like a bat out of Hell on a mission, churning out some jaw-droppingly awesome stuff in less than a week.

And I’ve realised, holy crap – that’s my audience, in some part at least. Anyone writing for young adult, teens, or even children’s fiction now has to realise that this market are using computers, creating their own content, deciding on their identity and choosing their entertainment, much faster than JK Rowling can say “Let’s have a meeting to discuss the strategy.”

Some friends on Goodreads invited me into their YA Lit group, and one of them has set up a (stunning) YA trailer website purely for the posting of trailers for teen fiction, and it is really inspiring. I’d done one trailer previously, a slideshow, for Living Hell, my current major YA work – an alternative-history stab in the dark at a fantasy dystopian contemporary society – written originally when I was 18 years old – which actually functions rather well, considering (it’s called social evolution, baby – no vampires or werewolves here, not that any are admitting to). But when I saw the work already on the site, and the material that DS10 is creating, I decided things needed cranking up a notch (or ten) and using a bit more imagination, even with only a scanner, WinXP and MS Paint at my disposal at home. I guess ‘disposal’ is a good choice of word – but it’s got me through publishing everything so far, and will darned well continue to earn its keep until I can afford myself one of those fancy offices and staff, with a water-cooler for equally cool people to brainstorm and flirt with each other around. 🙂

Okay, so I plug in the scanner and grab my notebook, and basically make this up as I go along. I had some idea of what I was doing, but not until I was actually holding a pen did I know what was going to come off the end of it:

Living Hell trailer - slideI remember writing lists, essays, and occasionally angry letters to imaginary Points of View presenters in my schoolbooks, and also doodling and drawing, which was where I wanted to head with this ‘animation’.

I decided to use a transition rather than painstakingly draw each letter (the ‘invisible hand’ writing across a screen style, which has been used to good Living Hell trailer - slideeffect many times).

What was fun was how organic this process was – I let my gut dictate each stage that I scanned, without really knowing what I was going to draw or write on the page next, just sticking to themes in the book and keeping the schoolbook graffiti style. Just like drawing at school, or in my room when I was a kid. Frequently I’d Living Hell trailer - slide 6start a picture or painting back then not knowing what it would end up becoming – those often turned out more pleasing than the ones I’d planned and could see clearly in my head.

I haven’t got to the stage of constructing a ‘formal’ book trailer, where titles take the place of Hollywood movie voice-over (“A man.  A woman. A ship. An iceberg. A date with destiny”). My style leans more towards the ‘teaser’ type of advert, at the minute. Maybe because those voice-over styles don’t work on me so well… I have seen some great ones on the trailer site, however, so I may give traditional trailer composition a shot at some point.

But for me, hearing a teenager say “Cool!” is as good as it gets, feedback-wise. 🙂

Here’s the finished trailer. Tell me it doesn’t make you glad you’re not still in school, LOL! 🙂

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